After leaving Procter & Gamble, what I found missing from the market was some of the brand development concepts used for larger brands on new and innovative consumer products. Hence, I've worked on developing a system for new and innovate niche products. We provide a group of services designed to get these products into the hands of consumers, get consumers to understand the product concept, identify with the brand and only buy that brand.

Niche Consumer Products is a part of The Fischer Group: A group of companies that combines capabilities of Contract Manufacturers, Equipment Builders and Marketing Research Companies specifically for new, innovative and niche consumer products.